Business Model

Introduction

ExpressDanceTop is a premier dance center in Singapore, designed to provide high-quality dance education to students of all levels. Our business model is structured to ensure sustainability, accessibility, and innovation in dance training while fostering a vibrant community of passionate dancers.

Course and Service Offerings

Our core business revolves around offering a diverse range of dance classes, catering to beginners, intermediate, and advanced dancers. The main dance disciplines include hip-hop, contemporary, Latin dance, ballet, K-pop, and dance fitness. We provide both group sessions and private lessons tailored to individual needs.

In addition to regular classes, we offer complementary services such as:

• Workshops and special events featuring renowned guest instructors.
• Customized lessons for performances and competitions.
• Studio rental services for rehearsals and private events.
• Corporate and school programs designed to integrate dance into wellness and professional training.

Monetization Model

Our revenue streams come from various sources:

• Course enrollments: Monthly subscriptions, lesson packages, and single-session payments.
• Workshops and events: Ticket sales for masterclasses and special dance sessions.
• Partnerships and sponsorships: Collaborations with dance-related brands, fitness companies, and entertainment partners.
• Merchandising and accessories: Sales of dance apparel, footwear, and branded merchandise.

Marketing Strategy

To attract and retain students, we employ a multi-channel marketing strategy:

• Digital presence through our website, social media platforms, and targeted advertising campaigns on Google Ads and Bing Ads.
• Collaborations with influencers and professional dancers to enhance brand visibility.
• Promotional events and open days to engage the local community and encourage new enrollments.
• Loyalty and referral programs to reward students and incentivize word-of-mouth marketing.

Expansion and Future Vision

Our goal is to become the leading dance institution in Singapore while building a global dance community. Future expansion plans include franchising opportunities, collaborations with other dance studios, and the development of digital content for online learning.

ExpressDanceTop is more than just a dance school—it is a space where creativity, growth, and passion for movement come to life.